Product: Boots you put on your feet to keep.

Insight: Timberland boots keep your feet warm, dry, and pain-free

Concept: When your feet are happy, you’re happy.


PRINT

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TV: 30 SECOND SPOTS


INSTORE

Poster displays that pair with Timberland’s print ads will be placed around stores.

In-store waterproof tester display. Customers can try out Timberlands and walk through inches of water, which will allow for them to experience the insulated, waterproof experience every Timberland boot delivers.

Heated floors and rain-activated messaging.

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PACKAGING

Copywriter: Kelley Bode