PRODUCT: A music school for children of all ages.
INSIGHT: Kids can go a little crazy sometimes.
CONCEPT: Kids rock.
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OUT OF HOME
School of Rock ‘tour busses’ will travel to schools and kid’s parties with teachers and instruments included.
For a limited time, School of Rock will put drum sets on grocery store carts, so that kids can rock out while their parents shop. Supplemental grocery cart ad space will also send messages to parents, even if their children are not with them.
Ear plugs: Heck, it takes a lot of practice to get a song right. So in the meantime, School of Rock will welcome parents of rockers with a big bottle of ear plugs.
Stickers: Parents love to decorate their minivans to show their support for their kids, which is why we made a School of Rock guitar sticker to add to the family of stick figures already on their cars.
T-shirts for kids: Kids can wear Rock & Roll gear sold at School of Rock locations.
Copywriter: Kelley Bode