PRODUCT: Inflatable boards that help you move on top of the water.
INSIGHT: Extreme boards are required for such an extreme activity.
CONCEPT: Getting in the water is easy but the quality of Red Paddle Co. boards gives you the ability to handle yourself once you’re in.
Signs by bodies of water will communicate directly where stand up paddle boarders are.
OUT OF HOME
Catch our team of ambassadors driving branded vans that will hit the beaches, rivers, and lakes to spread the word on the power of a Red Paddle Co inflatable SUP. Prospective SUPers can try the boards and experience Red Co.'s unrivaled performance in the water.
Mini Red Paddle Co boards will be placed around beach, lake, and river towns with ‘top secret’ paddle board locations. SUPers can look up the location on our microsite, as well as share their own shots and stories.
Mini-pool simulation to demonstrate the features of the board to customers
Red Bull Heavy Water forgot to invite women. Let's sponsor a race and send out invites to the ladies first. We'll show the Stand-Up Paddle Community how we throw an event fit for the entire community.
Copywriter: Mitchell Moss