PRODUCT: Mouthwash that comes in many beautiful colors and makes your mouth burn a little.
INSIGHT: Fitness is trending, except no one is talking about it when it comes to mouth care.
CONCEPT: Healthy mouth, healthy you.
TV: 30 SECOND SPOT
OUT OF HOME MESSAGING
Messaging will be placed inside of gyms and yoga studios, reminding consumers that swishing with Listerine is just as important as working out or practicing mindfulness.
For a limited time only, Listerine creates a sample pack of each Listerine, styled like Essential Oil Bottles.
One-use packets will also be created so people can gargle quickly after their meal-prepped meals.
Listerine will take to Twitter and award celebrities ‘Mouth of the Month Award’.
There will also be an Instagram update with new messaging to align with the campaign.
Most fitness boxes will be sent out to influencers to get a laugh but also make a point that Listerine is serious about making sure you don’t skip mouth day.
T-shirts will also be sent to yoga and fitness influencers to spread messaging about Listerine.
We are fun.
In class, Sean and I dressed up as Personal Mouth Trainers with embroidered Listerine headbands. We also tricked the class by drinking blue Gatorade out of Listerine bottles.