PRODUCT: A watch for elite runners that has GPS, music, & most importantly, tracking abilities.

INSIGHT: Extremely dedicated athletes who are in pursuit of self-perfection use Garmin GPS watches.

CONCEPT: Garmin GPS Watches are for the devoted.


PRINT

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TV SPOT


LEADERBOARD

Garmin’s software has segment leaderboards which rank how fast people ran a certain stretch of trail. Garmin will make physical leaderboards on popular trails.


QUALIFY ANYWHERE

Garmin will award travel and tickets to runners who qualify for certain races on their training runs.
Ex: If you run a 1:21:00 half on your daily runs Garmin will buy you a VIP ticket to a local half marathon.


SOCIAL


BOOK OF MANTRAS

Garmin watches can help you strengthen your legs-- but you can only get the most out of it if their mind is equally strong. Many runners have mantras they repeat to themselves during difficult training runs and races. We’ll collect some of the best in a coffee table book.

Copywriter: Patrick Lapera